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Meet the Founders

Meet the Founders

Jessica, the founder of Mourènne, shares her journey from a mother's desire to dress her little girl uniquely to creating an enchanting couture house as a mother-daughter duo.

Drawing inspiration from her own imagination and the elegance of whimsical stories, Jessica and her daughter Giselle create intricate designs infused with magic.

The Secret Garden Collection, inspired by the beloved novel, embodies the essence of childhood wonder and the belief in the extraordinary. Each garment, including the iconic Princess Dress, reflects the brand's ethos of bringing magic into the lives of girls worldwide.

 

Falling in love with fashion & the birth of Mourènne

Jessica, could you share with us how you fell in love with fashion and what inspired you to start Mourènne?

Jessica: Absolutely. My journey into fashion was quite organic, really. As a mother, I found immense joy in dressing my daughter, Giselle, in unique and special clothing. However, I often couldn't find exactly what I envisioned in stores or online. So, I took matters into my own hands and began experimenting with sewing. Over time, I honed my skills, delving into pattern-making and design. The desire to create magical garments for Giselle blossomed into the inception of Mourènne.

 

Finding Inspiration and Crafting Designs

Your designs are truly enchanting. What inspires your creative process?

Jessica: Thank you! My inspiration comes from a multitude of sources, but much of it stems from my own imagination. When Giselle was younger, she served as my muse, and I would drape fabrics on her to bring my visions to life. Interestingly, many people remark that our designs exude a French flair. While that wasn't my initial intention, I've always been drawn to the elegance of period dramas and their exquisite costumes. I believe that affinity subconsciously influences my design aesthetic.

Could you walk us through your design process?

Jessica: Of course. My design process is quite fluid. Sometimes, I'll sketch out ideas, while other times, I'll begin by draping fabric on a form. What truly excites me are the intricate details that infuse each garment with a touch of magic. And speaking of magic, Giselle contributes her own whimsical embroidery and beading designs, adding an extra layer of enchantment to our creations.

 

The Secret Garden Collection: Capturing Childhood Wonder

Your Secret Garden Collection is truly captivating. Can you share with us the inspiration behind it?

Jessica: The Secret Garden holds a special place in my heart. It was the first book I read as a child that utterly captivated me. Its themes of magic, mystery, and the power of human connection resonated deeply with me. The story's essence, particularly the idea that even as children, we hold the power to make wondrous things happen, inspired me to create this collection. Mourènne is in many ways a manifestation of that childlike belief in magic and the extraordinary.

Do you have a favorite piece from the collection?

Jessica: That's a tough choice! But if I had to pick, I'd say the Princess Dress from our Made to Order line holds a special place in my heart. It was the first dress that truly transported Giselle to a world of her own, sparking her imagination and sense of wonder. Seeing other girls embrace that same magic when wearing the dress fills me with overwhelming joy. It's a reminder that, at any age, a part of us longs to believe in the enchanting possibilities of life.